How does this relate to the existing atkinsdellow.com WordPress site?
It is a single-page rebuild of the /solicitors-in-bury-st-edmunds/ route, designed to be lifted into the existing firm-wide WordPress site as a standalone Bury St Edmunds page (the Sudbury, Halesworth, Framlingham and London pages keep their current treatment). Two options on hand-over: (a) port the rebuild back into a WordPress template that matches, so the firm-wide CMS keeps editing rights, or (b) host the Bury page on the Astro / Vercel build and 301 the old URL to it. Either way the rest of atkinsdellow.com is left alone. The Bury page is the unit of work, not the whole firm.
Why a Bury-only rebuild rather than a firm-wide one?
Because Bury is where the firm is largest and where the most is on the table. Multi-office solicitors are bought one office at a time: a Bury homeowner instructing a conveyance is not comparing Atkins Dellow Bury to Atkins Dellow Halesworth, they are comparing it to the independent solicitors on Whiting Street and Abbeygate Street. The current firm-wide template flattens that office-by-office competition. Fixing Bury first costs a fraction of a firm-wide rebuild and shows whether the structure (office photographs above the fold, 1,312 reviews surfaced, schema on the office page itself) lifts the Bury desk’s share of "solicitor Bury St Edmunds" and "conveyancing IP33" search results. If it does, the same structure ports to Sudbury, Halesworth and Framlingham.
What schema, exactly, gets added?
A single LegalService + two LocalBusiness JSON-LD blocks on the Bury page (one per office, with full PostalAddress, telephone in E.164, email, opening hours, and SRA Organisation 667838 as a credentialed identifier). Person entries for the named partners and practice heads with their direct lines, roles and qualifying years where known. Four Service entries (conveyancing; wills, probate and LPAs; family; business, commercial property and employment). AggregateRating with the 1,312 reviews at 4.9. A FAQPage entry for the five questions on the page itself. The firm-wide Organization stays where it is; this is additive, not replacing.
How do you handle the dual-office story without confusing a client about which one to walk into?
The rebuild leads with both offices side by side in the Visit block and a one-line rule of thumb on each: Low Green Barn at Nowton is the head office and administration centre with on-site parking, best for first-instruction meetings on a will, an LPA or a conveyance when the client is driving in from the villages; 9 Guildhall Street is the town centre meeting office, two doors from the Grade I Guildhall and the Buttermarket, best for walk-ins and lunchtime appointments. Each office gets its own phone (01284 767766 for Nowton, 01284 331800 for Guildhall Street) and its own embedded map. No "head office picker dropdown" that drops the client somewhere generic.
What does "fixed fee" cover and what is excluded?
£2,000 covers the full Bury-page rebuild: hero with a real Bury office photograph, dual-office Visit block, partner and team cards, weighted service grid, six-year heritage band, FAQ, full LegalService + LocalBusiness + Person + Service + AggregateRating + FAQPage JSON-LD, meta and og tags, one round of revisions before publish, DNS or route handover. £150 per month covers ongoing hosting on Vercel (or the WP-port equivalent), monthly schema review as the team changes, security updates, monthly analytics email and one editorial change per month included. Excluded: firm-wide rebrand work, the Sudbury, Halesworth, Framlingham and London office pages, the firm-wide site navigation, and any content the SRA wants restructured. If the rebuild lands and the firm wants the same treatment for the other offices, that is a separate scope at the same fixed-fee rate.
